From concept to customer
Accelerating
Go-To-Market Solutions
Product Management and Marketing are two sides of the same coin, but often times operate in silos. We’re on a mission to ditch those silos.
Through an integrated and synchronised approach, we can help innovate your scaling business to be more efficient, to increase customer engagement, and to grow to your revenue potential.
“If Product and Marketing are not working closely together,
flaws in the launch and product... are inevitable.”
Forbes Magazine
Transforming how businesses think
Health Check
- Business vs marketplace audit and assessment
- Product market fit insights
- Gap analysis – challenges & opportunities
Strategic Roadmapping
- Defining focus and setting expectations
- Achievable milestones to support business and customer needs
Change Management & Transformation
- Implementation and project delivery
- Structured test & learn, feedback loops
- Performance driven incentive planning
Iterative Delivery
- OKR & KPI setting
- Monitoring & oversight
- Actionable results analysis
Performance
Tracking & Analysis
- Proposition validation and research
- Organisational structure and build
- Ways of working framework and optimisation
Learn about our free mini-workshop
to help your scaling business grow more efficiently
Contact us
Benefits of working with PM Lab
Multi-award winning programmes
Complete
Go-To-Market
Planning
Increased ROI exceeding
20%
Flexible model, based on your needs & goals:
- In-depth workshops
- Project by project basis
- Ongoing consultation and implementation
- Fractional C-suite leadership
The Management Team
Alister Sneddon
Managing Director
Product Innovator
Meridyth Park
Managing Director
Marketing Strategist
35+ years
combined Technology and Financial Services expertise
(from Banking to Wealth, from Generative AI to Web3 Blockchain)
leading B2B & B2C start-ups, FTSE 250 firms,
and large global organisations
Book a consultation
And let’s discuss
how PM Lab can help transform your business
We usually respond within 1-2 business days (sometimes sooner!)
Proud to partner with:
#DitchTheSilos content series
Episode 1
